Dannet Botkin — Architect of Bold Brands · Creative Strategist · Marketing Ops Maestro
I am a senior marketing and operations leader who fuses big‑picture brand vision with disciplined operational execution to create distinctive, revenue‑driving brands and scalable marketing engines. I build and mentor high‑performing, multidisciplinary teams, align product, sales, and customer success around shared goals, and convert cross‑functional collaboration into unified, revenue‑focused go‑to‑market strategies that accelerate growth, streamline operations, and deliver measurable business results.
For the last 12 years, I have led Designs Group Consulting as founder and CEO, running a profitable, full‑service marketing agency that generated over $2.5M in revenue to date and served 350+ clients across industries. As the hands‑on face of the business, I delivered end‑to‑end services—brand creation and management; digital and print; PR; web; social; podcasts; signage; trade shows; events; asset and vendor management—while owning P&L and A&P budgeting, accounting, and leading project and cross-functional teams, agencies, and freelancers. My work as a strategic advisor and implementer produced repeatable commercial results: consistent, profitable growth; successful product and company launches; measurable increases in sales and brand awareness; and turnaround rebrands—88% of new business came from client referrals, a testament to reliability, strategic rigor, and client impact.
Lead comprehensive brand programs for startups and enterprises—shaping business and marketing strategy, designing operating models, creating product and division roadmaps and budgets, directing creative vision, and managing execution.
Experience & Strengths
Combining strategic imagination with operational rigor to turn brand differentiation into measurable market advantage and sustainable growth.
Brand creation and management for startups and enterprise clients across industries.
Strong operational expertise enabling cross-functional implementation of creative solutions and 30+ years of expert project management.
Proven ability to coordinate and align internal teams, agencies, freelancers, and contractors for collaborative success.
Fast adopter of emerging marketing and operational technologies; committed to responsible, ethical AI practices.
GTM Leader • Builder • Strategic Thinker • Culturally Attuned • Research‑Driven • Storyteller • Collaborative Leader • Clear Communicator • Adaptable • Seasoned Expert • Reliable • Caring • Passionate
I have served as Senior Creative Strategist, Brand Strategy Director, Creative Development Lead, Lead Omnichannel Creative Planner, VP of Creative Strategy, Chief Strategy Officer (CSO), Executive Director of Corporate Strategy, Head of Strategic Planning, VP of Business Strategy, Principal Enterprise Strategist, Vice President of Marketing, VP of Brand Marketing, VP of Growth Marketing, Vice President of Integrated Marketing, and Head of Global Marketing.
Leading end‑to‑end brand programs for startups and enterprises—shaping business and marketing strategy, operational design, product roadmaps, and creative direction, and overseeing execution.
Brand architecture & positioning: I craft clear, differentiated brand narratives, value propositions, and identity systems that unify the customer experience across channels.
Creative strategy & direction: I translate brand strategy into compelling creative concepts, campaigns, and content frameworks that drive awareness and emotional engagement.
Marketing ops & GTM execution: I design scalable processes, tech stacks, KPIs, and cross‑functional workflows to accelerate demand, shorten sales cycles, and improve ROI.
Data-driven decisions: I use analytics, experimentation, and attribution to optimize creative performance and refine messaging and channel mix.
Leadership & collaboration: I build and mentor multidisciplinary teams, align stakeholders, and integrate product, sales, and customer success into cohesive go‑to‑market plans.
Business impact: I focus on measurable outcomes—revenue growth, acquisition and retention, and margin improvement—tying brand investments to commercial results.
The asset you’ve been searching for — strategic, creative, and operational.
Bringing years of expertise and harnessing cutting‑edge, ever‑evolving technology across industries.
Go‑to‑Market Maestro
Tourism & Hospitality
I launched The Reunion Resort Villas in Hot Springs Village as their startup advisor and lead creative/marketing strategist. Working with a $50K launch budget, I managed research, negotiations, design, and implementation—creating sales materials, a visitors’ guide magazine, signage, trade‑show displays, and events. I secured strategic partnerships (Peter Millar co‑branding on apparel and helped define guest‑exclusive access with Diamante Country Club) and continue to manage their social, print, and email communications while advising on business and marketing operations. The result: the villas reached high occupancy, meeting their goal within six months—prompting plans to expand with additional units next year.
Brand Visionary & Revenue Engineer
Real Estate
For ten years, I led all marketing for RE/MAX of Hot Springs Village, transforming their local presence into an award‑winning, top‑performing brokerage. I built a cohesive brand identity, ran targeted local and national campaigns, optimized listings and signage, and coordinated events and PR—boosting visibility and market share and helping drive multi-million-dollar annual revenue with marketing budgets between $75K–$125K while earning repeated industry awards and top‑brokerage status.
As a business strategist, I identified and launched home‑flipping and vacation‑rental divisions, creating new revenue streams and cementing RE/MAX’s leadership in the community.
Brand Architect & Strategist
Private Community
As Director of Marketing for Hot Springs Village POA, I drove both marketing operations and strategic business transformation. Charged with finding a single, enterprise‑grade software solution to unify golf, accounting, club sports, events, public works, public safety, administration, permitting, and more, I evaluated vendors, led stakeholder workshops (including police and fire for gate systems), and selected integrated solutions for multiple departments. I presented clear business cases to the board and secured approvals for major procurements (from $250K to $750K). I also managed a $500K marketing budget and became the organization’s go‑to fixer—streamlining operations, reducing vendor friction, building brand awareness, increasing sales, and delivering scalable systems that modernized POA operations.
Built to Win
Experienced in every industry…
Automotive · Small Business · Business Services · Real Estate & Brokerages · Hospitality & Resorts · Healthcare, Wellness, & Managed Care · Retail, Wholesale, & CPG · Food & Agriculture Producers · Advertising & Merchandising · Startups & Venture‑Backed · Community Associations & Municipal Services · Professional Services. B2C, & B2B · Technology & SaaS · Entertainment, Music & Media
National Campaign Architect
Healthcare
At WellCare, I partnered with the Head of Marketing to develop and launch national campaigns—leading strategy and creative with design and marketing‑ops teams and rolling out training across office locations nationwide. I managed large-scale direct‑mail programs ($250K–$1M), overseeing design and distribution with vendors, and helped build and launch a web‑based marketing asset portal to centralize approved creative assets. I owned the portal’s ongoing training and maintenance, ensuring campaigns were executed consistently and efficiently across the field.
Brand Activation Lead
Advertising
At Thomson-Leeds—the leading POP advertising firm in NYC—I managed cross‑functional campaigns for top brands including Nintendo, Warner Bros., Coca‑Cola, and more. As lead on the Hunter Douglas account, I coordinated the design and marketing teams to deliver six major in‑store and rep-support programs, each valued between $250K and $600K. Those initiatives drove measurable retail lift and empowered sales teams with high‑impact merchandising tools, strengthening Hunter Douglas’s market presence and revenue performance.
Lead Revival Strategist
Food Service & Agriculture
Over three years, I turned around a struggling B2C/B2B food producer—moving them from no strategy to a full business and marketing transformation. I developed and implemented a comprehensive plan: new revenue streams, organizational restructuring, operations streamlining, refreshed print/social/digital marketing, and a website revamp. Within three months of the new brand marketing launch, we sold out aging inventory, enabling the rancher to reactivate the brand on the new roadmap and begin sustained growth.
Strategy Alchemist
“I’ve led executive roles and strategic consulting focused on executive-to-board transformation, brand strategy, and operational and technology modernization, advising hundreds of organizations across industries.”
- Dannet Botkin