Master Strategist
With 30+ years of hands-on fashion industry experience, Dannet Botkin, owner of Designs Group Consulting, brings operational expertise, creative intuition, and strategic leadership your brand needs to scale. She’s managed vendors, collections, distribution, wholesale, retail, e-commerce, merchandising, marketing, operations, fashion shows, trade shows, and sales teams for fashion brands across the U.S. and internationally — and repeatedly launched successful fashion labels from concept to market.
30+ Year Fashion Brand Executive
Why you need me on your team…
I’m Dannet Botkin, a Fashion Strategist with 30+ years of hands-on experience across the entire fashion supply chain — vendors, production, distribution, wholesale, retail, e-commerce, design, and merchandising — which means fewer surprises and faster problem-solving for your brand. I’ve launched multiple fashion labels from the ground up, so I bring a practiced playbook for growth and resilience. I convert opportunities into revenue through expert pitching to buyers, running wholesale programs, and leading sales teams. With international experience, I ensure your brand is ready to scale beyond local markets with compliant, efficient processes. I also blend creative marketing with rigorous operations oversight so beautiful campaigns are always backed by executable logistics.
International Brand Manager
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Business Strategy
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Retail & Wholesale
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Creative Director
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Start-up
Marketing Director, CMO
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Operations Director, COO
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E-Commerce
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Public Relations
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Distribution Import/Export
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Private Production
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Fashion Designer
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International Brand Manager ✳︎ Business Strategy ✳︎ Retail & Wholesale ✳︎ Creative Director ✳︎ Start-up Marketing Director, CMO ✳︎ Operations Director, COO ✳︎ E-Commerce ✳︎ Public Relations ✳︎ Distribution Import/Export ✳︎ Private Production ✳︎ Fashion Designer ✳︎
Highlights of my background in the fashion industry:
Success Stories
Licensing & Operations COO
Developed and delivered the winning licensing proposal for Nicole Miller, closing the contract and driving new revenue as COO.
Recruited to revitalize an international apparel importer; reengineered operations, optimized sales processes, and deepened client and vendor relationships, resulting in expanded U.S. market presence, scaled distribution, and measurable profit and performance gains. COO/CMO.
Global Launch Executive
Built and led the U.S. launch for a well-known Barcelona apparel brand and transformed its Asia division—overseeing strategy, startup, operations, marketing, budgeting, P&L, A&P, and executive leadership as CEO/COO/CMO.
Turnaround & Growth Executive
Recruited by an industry rival to save the business; delivered a three-year turnaround to over $2M profit through comprehensive operational restructuring, talent optimization, IT modernization, strategic international procurement (France, Italy, Spain, Holland, England), and expanded U.S. distribution. Drove revenue growth via sales, marketing, budgeting, and PR leadership and served as Event Director for global trade shows. COO/CMO/Sales Director.
Appointed the exclusive third-party production director for Victoria’s Secret at Milltex Group, Inc.; coordinated cross-border design, procurement, production, and logistics across NYC, Columbus, Ohio, China, and Italy to ensure timely delivery and quality compliance. COO/CMO
International Turnaround Executive
Recruited to revitalize an international apparel importer; reengineered operations, optimized sales processes, and deepened vendor relationships, resulting in expanded U.S. market presence, scaled distribution, and measurable profit and performance gains. COO/CMO.
Brand Transformation Consultant
Tasked with relaunching and saving a graphic-tee and accessories brand—conducted brand analysis and reinvention, built a conversion-focused e‑commerce site, produced multimedia social campaigns, managed a design team and media buying, and authored a funding-ready business plan plus a retail/wholesale pitch deck.
Merchandise Transformation Lead & Buyer
As a buyer for soft and hard goods, I redesigned assortments using trend and margin analyses, shortened lead times by consolidating vendors and renegotiating terms, and implemented tighter inventory controls. I collaborated with key suppliers to boost quality and delivery, turned customer insights into localized visual merchandising, and led hands‑on training, so store teams could execute displays and upsell tactics—resulting in higher gross margins, increased sales, lower inventory costs, and improved customer satisfaction.
Go-to-Market Strategy Consultant
Provided end-to-end advisory for a fashion startup—design, sampling, production, marketing, e‑commerce, sales, inventory management, distribution, PR, A&P, asset management, and P&L—and produced their NYC launch fashion show and after‑party as Event Director. COO/CMO.
Conservation Fashion Founder
Created and launched an online graphic‑tee and accessory brand to fundraise for ocean and marine mammal conservation; implemented cause‑marketing partnerships and donated a percentage of sales to top conservation organizations. Fashion Designer/CEO/COO/CMO.
"Consistency is the single most powerful rule of branding—it builds recognition, trust, and lasting customer loyalty." - Dannet Botkin
Built for Possibility
As an executive leader (President/CEO/CMO/COO/VP), I bring strategic vision and hands‑on operational expertise—driving brand growth, financial performance, go‑to‑market execution, and cross‑functional leadership at the highest levels.
A selection of international fashion brands I’ve collaborated with…
Email me…
CMO, CEO, COO
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Sales Director
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Operations Director
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Creative Director
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Showroom Director
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Business Advisor
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General Manager
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Distribution Manager
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Production Manager
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VP of Marketing
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Vendor Relations Director
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CMO, CEO, COO ✳︎ Sales Director ✳︎ Operations Director ✳︎ Creative Director ✳︎ Showroom Director ✳︎ Business Advisor ✳︎ General Manager ✳︎ Distribution Manager ✳︎ Production Manager ✳︎ VP of Marketing ✳︎ Vendor Relations Director ✳︎
My diverse background has forged expertise across every aspect of the fashion industry—from sourcing and production to merchandising, retail operations, marketing, and brand strategy.
Giulio Barcelona Inc. — Director of Operations, U.S. Division (Grutex S.A.)
Built and launched Giulio (Grutex S.A.) U.S. division from the ground up—hiring sales, account, and operations teams, and establishing marketing, PR, events, and branding.
Owned end-to-end operations and finance: sales, customer service, import/export, A/R, A/P, P&L, budgeting and forecasting.
Designed and executed go-to-market, advertising, PR and trade-event campaigns that established the European men’s line in the U.S.
Led recruitment, KPI-driven processes and global strategy from Barcelona—streamlining operations, product development and governance, then transitioned a profitable U.S. division back to headquarters.
“Dannet Botkin is a dedicated, professional, and results-driven business manager who successfully developed and executed a U.S. market strategy for Grutex S.A. and Giulio Barcelona. Her leadership and commercial insight built strong, lasting business relationships and delivered measurable market growth.”
Milltex Group, LLC - Sales, Operations & Marketing Leader | Luxury Lingerie Import, Brand & Turnaround Specialist | International Procurement & Trade‑Show Expert
Sales, Operations & Marketing leader specializing in luxury European lingerie—turnaround specialist who drove Milltex from loss to $2M+ profit in under three years. Expert in international procurement, vendor negotiations, and building high‑value retail partnerships with Victoria’s Secret, Neiman Marcus, Bergdorf Goodman and luxury boutiques. Proven trade‑show and showroom strategist (Paris Lingerie, Curve NYC, Coterie) who leads brand, PR and digital initiatives to boost revenue and margin. Skilled in IT/operations overhaul, showroom strategy, vendor relations and scalable sales leadership.
“Dannet continuously went above and beyond for the good of the company... among the most efficient, creative, reliable, and successful people Milltex has ever worked with.”
Gruppo Intermoda — Operations, Marketing, & Sales Partner
“I had the pleasure of working with Dannet Botkin and watched her quickly become an indispensable member of our team at Gruppo Intermoda. She identified opportunities, took initiative, and built a successful division through disciplined project management and strategic thinking. Dannet is tenacious, highly dedicated, and consistently delivers results. I enthusiastically recommend her for any leadership role—she will be an outstanding asset.”
Partnered with ownership to overhaul operations, tighten processes, and strengthen vendor partnerships, implementing KPI-driven workflows and monthly financial reporting.
Devised and executed targeted sales strategies that expanded U.S. distribution, boosted revenue and profitability, and scaled national brand presence.
Built end-to-end label operations for 12 fashion lines—vendor sourcing, sampling, production, inventory and fulfillment—streamlining supplier collaboration to improve margins and reliability.
Produced NYC fashion show, managed PR and creative assets, and closed wholesale deals with Saks, Neiman Marcus, Bergdorf Goodman, Nordstrom, Victoria’s Secret and 300+ boutiques, driving +15% sales year one.
From Vision to Victory
Let’s Unleash Your Potential and Ignite Tomorrow Today
Neiman Marcus Buying Office Manager/European Couture Assistant Buyer
Lingerie buying leadership, assistant‑buyer management, Excel sales analytics, couture procurement (La Perla), inventory & negotiation control, account/project management, nationwide special orders, auditing & financial analysis, sales‑growth driver.
“Dannet Botkin was an incredible asset to our department and company. She was highly motivated, dedicated, and a hard worker. After relocating to New York City and joining one of our manufacturers, Gruppo Intermoda, I now have the pleasure of working with her again.”
Skrapper, Fashion Brand Startup
Strategic Fashion Business & Marketing Operations Consultant — launched and scaled a NYC artist‑driven graphic‑tee brand into a market‑ready, revenue‑generating company by translating creative vision into disciplined business systems. Built a high‑performance e‑commerce platform, implemented GS1 barcoding and wholesale/warehouse infrastructure, and created professional line sheets, marketing assets, and PR campaigns to secure buyer and press traction. Managed vendor and sponsor partnerships, produced high‑impact fashion shows and events, oversaw sampling and production to ensure couture quality, and implemented lead‑management and B2B/B2C sales systems to drive scalable revenue. Delivered ongoing business coaching, operational processes, and KPI frameworks that optimized fulfillment, improved margins, and accelerated brand growth.
“Dannet is one of the most considerate, loyal, and hardworking professionals I have ever met. She brings rare clarity and objectivity to complex situations, quickly understanding challenges and delivering practical, high‑impact solutions. Her intelligence, integrity, and dedication make her an invaluable partner to any creative or business initiative.”
Visual Merchandising Intern — Dillard’s Department Stores
Hands‑on retail leader driving sales through visual merchandising, operations, and customer‑focused execution. Translated brand strategy into high‑impact window displays, floor sets, seasonal resets, and planogram execution to boost conversion. Managed fixture styling, merchandise adjacencies, replenishment and loss‑prevention to optimize inventory flow and margins. Partnered with buying, marketing, and store teams and trained associates to ensure consistent brand presentation and successful promotions.
Store Supervisor — Casual Corner
Directed daily store operations—opening/closing, staff scheduling, cash handling, inventory control and loss‑prevention—to ensure operational excellence. Coached and supervised sales associates to elevate customer service, merchandising standards and sales performance, driving conversion through styling and upsell techniques. Enforced planogram compliance, managed replenishment, tracked sales metrics and resolved customer escalations to maximize sell‑through and profitability.