CTAs

Do’s and Don’ts: Call-to-Action Buttons

 

You’ve probably heard of Call-to-Action buttons but may be curious about how they work and what they are… Here’s a breakdown: A call to action “CTA” refers to any message designed to prompt a response or encourage a sale. Sounds easy, right? But how you do can make a big difference in the outcome? Here are some tips to help you set up effective Call-to-Action (CTA) buttons that get results: 

  • DO use valuable and actionable copy, such as “Download Now,” “Get Your Free Trial,” “Speak to an Expert,” or “Buy Now.”
  • DON’T hide your CTAs where no one can see them.
  • DO place your CTAs above and below the fold and within the visitor’s “eye path.”
  • DON’T use the same or similar colors in your CTAs as the page’s background color.
  • DO use bold, contrasting colors in your CTAs so they don’t blend in with the page.
  • DON’T use super tiny CTAs that no one will notice.
  • DO make them big and bold.
  • DON’T make the design of your CTAs look flat.
  • DO make them look “clickable” and button-like by adding bevels, shadows and hover effects.
  • DON’T use CTAs that don’t flow with the rest of the messages on the page.
  • DO use CTAs that relate to the content on the existing page or align with the buyer’s interests and needs.
  • DON’T be too wordy.
  • DO make sure CTAs are clear, simple and uncluttered.

Now that you’ve learned some of the most important CTA best and worst practices, are you ready to get started?

Call DGC Designs today for a free website evaluation: 501-204-4598. http://www.DesignsGroupConsulting.com

Social Media Tip by DGC

What’s Happening with Facebook – Keep on trend with DGC.

Postcards: Facebook is taking a stand. Facebook will rely on an old school technology in an effort to prevent foreign meddling in U.S. elections – the post office. In 2016 Russian agents purchased ads to sway the U.S. presidential campaign. Now Facebook will send postcards to potential buyers of political ads to confirm they reside in the U.S. The recipient will then need to enter a code in Facebook to continue buying the ad. Just another way Facebook is taking security seriously.

Need help setting these lists up? Call DGC today: 501-204-4598. http://www.DesignsGroupConsulting.com

Social Media Tip

What’s Happening with Facebook – Keep on trend with DGC.

 Place Tips

People use their phones everywhere, even while they shop and dine. Now, there’s an opportunity for businesses to connect with customers online ­- while they are in your store, restaurant or place of business. Place Tips gathers useful information about a business including posts from the business’ Facebook Page, upcoming events, recommendations and check-ins. Place Tips are unique and tailored for each business. For example, Place Tips can show the menu, reviews and information about a restaurant – like a signature cocktail, menu item or popular table. A retail store might use Place Tips to customers providing information where to locate items and learn about upcoming events and promotions, or business hours.

Interested? DGC can help leverage your business’s reach. 501-204-4598 http://www.DesignsGroupConsulting.com

Digital Advertising Tip

Digital Advertising Tip:

In this day and age, digital advertising is more important than print in many markets. For most brands, it’s one of the most effective ways to get your company, products or services in front of qualified and targeted consumers. However, using digital advertising effectively takes energy, time and knowledge. If you’re not following the right guidelines to make your digital advertising as impactful as possible, it’s likely that you won’t garner the results you are looking for – DGC is here to help.

Call us to drive and optimize your digital ad campaigns: 501-204-4598. http://www.DesignsGroupConsulting.com

Social Media Marketing Tip by DGC

What’s Happening with Facebook – Keep on trend with DGC.

Slideshow: A picture’s worth a 1,000 words!? Facebook thinks so. Now you are able to create a cover slideshow for your Page that contains multiple photos and displays above your Page’s timeline. Users can transform their pages’ cover images into stunning slideshows. This is a great way to attract potential customers who visit your page and show them even more of what makes your business so special.

Need help setting these lists up? Call DGC today: 501-204-4598. http://www.DesignsGroupConsulting.com

Social Media Marketing Tip by DGC

What’s Happening with Facebook – Keep on trend with DGC.

Lists: Facebook just launched lists. Are you conscientious about what you share with your business contacts? Facebook lists have privacy settings built in so that you’ll be able to accept friend requests, without sharing too much of your personal life. Here’s how it works: You can create lists within Facebook which allow you to categorize your friends into different groups; each with it’s own unique privacy settings. You can share your pictures with your old college friends and not with your co-workers. Need help setting these lists up? Call DGC today: 501-204-4598. http://www.DesignsGroupConsulting.com