BUILDING BRANDS THAT MOVE MARKETS.

Strategy is my lifeblood.

Branding is my métier.

Technology is my power.

Growth is my forte.

Success is my philosophy.

I eagerly tackle new challenges, embrace change, adapt quickly, and pick up skills with speed.

Dannet Botkin

Designs Group Consulting

Let's Talk

DANNET BOTKIN

I connect the dots between brand strategy, content, PR, marketing performance, inventory, service capacity, operations, staffing, technology, partnerships, budgets, reporting, and business planning so your creative work actually drives results. Creative and brand presentation perform better when they align with operational reality.

With 30 years across industries, I tailor flexible, strategic plans and consulting services to your unique mix of opportunities, constraints, people, and resources—no one-size-fits-all packages. If your marketing feels disconnected from operations, your brand isn’t performing, your inventory strategy is costing you, or you simply want a clear, actionable path forward, book a consultation and let’s build a plan you can use.

Builder • Strategic Thinker • Culturally Attuned • Research‑Driven • Storyteller • Collaborative Leader • Clear Communicator • Adaptable • Seasoned Expert

Your Newest Asset.

Master Strategist

I blend tailored consulting with marketing and strategic business expertise to drive growth and deliver lasting results for companies of any size and across industries.

Bringing years of expert experience and leveraging continuously evolving, cutting-edge technology.

If you’re seeking a Brand Strategist, Creative Strategist, VP of Marketing, CMO, VP of Marketing Operations, Business Strategist, Procurement Director, or expert GTM Strategist, I’m the ALL-IN-ONE right choice—bringing executive-level expertise in project and brand management, communications and public relations, operations, turnaround consulting, marketing, e-commerce, and end-to-end communications.

I align teams, stakeholders, vendors, affiliates, and partners, switch seamlessly between strategic vision and tactical execution, and pair strong financial planning and budgeting with a proven record of inspiring and leading scaled teams.

I bring proven, hands-on expertise across branding, marketing operations, digital marketing, creative strategy, briefs, and project management across cross-functional teams, media buying and advertising, retail management, global procurement and negotiations (hard and soft goods), merchandising, wholesale, distribution, import/export, product production, operations leadership with CEO, CMO, and COO level strategy experience, e-commerce and web design, technology sourcing, brand architecture, and executive leadership.

I’ve led and advised small and large organizations across tourism and hospitality, real estate and finance, healthcare and manufacturing, professional services and insurance, technology and e‑commerce, construction and textiles, R&D and consumer/capital goods, education and coaching, agriculture, wellness and spas, manufacturing and import/export management, automotive, and many more.

Name the industry—I’ve successfully consulted in it and delivered measurable results.

Schedule a Consultation

YOUR DREAM IS MY MISSION.

Brand & Creative Director

CMO

Marketing Agency Owner

CEO

Business Advisor

COO

Operations Executive

Brand & Creative Director CMO Marketing Agency Owner CEO Business Advisor COO Operations Executive

Let’s Build Something Remarkable Together.

At the end of the day, my job is to make your to-dos easier and your business successful. I lift the burden of “what should our marketing do?” and “how do we operate profitably?” and replace it with a clear, creative, and strategic plan that actually works.

Whether you’re in tourism, healthcare, finance, technology, real estate, medical device development, animal care, ocean conservation, marine mammal rescue, business services, personal care, mental health, retail, wholesale, or launching a new fashion line, the fundamentals of great branding and operations are the same: A resonant story, a guiding strategy, and a team that executes with precision.

I’ve spent over 30 years refining this craft, and I’d love to put that experience to work for you. If you’re ready to stop spinning your wheels and start building momentum, let’s connect—virtual coffee is my favorite.

Let’s talk about elevating your brand and business to the next level. After all, that’s what friends and creative strategists are for- contact me.

Let's Connect

  • 2026 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2026 Top 3 Best Business Owners, Hot Springs Village Voice Reader’s Choice Awards

  • 2025 Best Business of the Year, HSV Area Chamber of Commerce

  • 2026-2022 Minority Women-Owned Business Enterprise Certificate

  • 2025 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2025 CXO Times - Top CEO of the Year

  • 2024 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2024 CIO Review - The 10 Most Innovative CEOs

  • 2024 CIO Today- Empowering Female Leadership: Pioneering Progress in Marketing and Business

  • 2024 Tycoon Success, The 10 Most Valuable Consulting Companies

  • 2024-2022 Marquis Who’s Who Top Executives

  • 2023 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2022 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2021 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2020 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2019 Best Artist, Hot Springs Village Voice Reader’s Choice Awards

  • 2019 Best Media Company, Hot Springs Village Voice Reader’s Choice Awards

  • 2019 Best Business Owner, Hot Springs Village Voice Reader’s Choice Awards

  • 2016 Entrepreneur of the Year, Hot Springs Village Chamber of Commerce

Send me a note

  • "You are the BEST, and we are SO THANKFUL to have you as an AMAZING PARTNER!"

    Bill Ross, Reunion Resort Villas & Renaissance Custom Homes

  • "Dannet's smile during high-pressure tenuous situations helps to keep project cross-functional teams motivated and all on task. She goes above and beyond to accomplish goals and is highly skilled in all aspects of business marketing operations."

    William Brom, WellCare

  • "Dannet Botkin and her company, Designs Group Consulting, are a game changer for small business."

    Kurt Hugaboom, Village Villas Vacation Rentals

  • "Dannet is an excellent partner. She is a true professional and great at her craft. She understands the needs of small business & how to help them grow. Her work is above expectations. her communication is always timely & professional. I highly recommend her."

    Eddie Marz, ASBTDC

  • “I have been working with DGC since it opened in 2015 - best decision I ever made. Dannet and her Team are so talented."

    Clara Nicolosi, Broker/Owner RE/MAX of Hot Springs Village

  • "Dannet and DGC did a fantastic job of branding and marketing our new businesses. And her logo designs for my two restaurants - the Beehive and Xplore were perfect., exactly what we wanted."

    Greg Jones, Beehive Neighborhood Hangout & Xplore Lakeside

  • Dannet Botkin’s launch of Guilio to the USA Market made an unknown European men’s clothing line KNOWN. She was not just the C.E.O. of the USA Division of Grutex (Guilio) and Brand Director; Dannet was my go-to problem-solving global marketing and distribution guru with incredible business acumen.”

    Andrew Veneto, NYC Apparel Sales Representative

  • " Dannet Botkin as our brand manager/operations manager/marketing liaison through the brand Skrapper. She has proven herself time and time again to be a savvy business person with integrity. She not only understands diplomacy but also business practicality, even under the most sensitive situations. We at Black Dog 8 recommend her highly to any company that may need an all encompassing expert."

    Kati Liu, Partner Black Dog 8 Showroom

  • "Dannet Botkin was one of the most efficient, reliable, effective, creative, and successful people Milltex ever employed. Her business strategies and expert brand marketing skills are extremely impressive, and she understands ALL aspects of business, which is a very uncommon quality.”

    Georges Abdelnour, owner of Milltex Group, Inc.

  • "Dannet's attention to detail and commitment" to quality truly stood out. We’ve already recommended them to others."

    HSV Animal Welfare League

  • “I have never worked with a more talented, capable, or creative person than Dannet Botkin. She is a take-charge person who can take on multiple projects, present and implement marketing strategies and plans that result in a substantial increase in profits, and whose enthusiasm is contagious. She was not only an incredible boss, but she was also an extraordinary mentor to me.”

    Nicolas Audan, Milltex Group, Inc.

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    Shawn Futch, Big Red Realty

  • “I met Dannet when she joined the Counterparty Risk Department of ING Barings. Her ability to solve problems and to excel in everything she undertook was amazing. She was not only a team player, but her enthusiasm also brought life back into our office at ING.”

    Virginie Kolesnikov, Director, Citigroup Alternative Investments

  • “Dannet and her staff are great. Their marketing programs are outstanding, and their service is great.”

    Ray Clem, REALTOR with RE/MAX of Hot Springs Village

  • "Creative, reliable, and genuinely passionate about what she does.""

    Audrey Finland, The Entertainment Foundation