Transforming Vision Into Revenue
Connecting Strategy to Market
Global Launch Executive
Global Go-to-Market Executive | Launch Strategy, Brand Expansion & Business Transformation
Turning Zero Sales Into Momentum.
Market Entry Strategist
Built and scaled a Barcelona-based apparel brand’s U.S. market entry while transforming its Asia division through integrated strategy, operations, marketing, P&L leadership, and executive execution.
As Global Launch Executive, I built and led the U.S. go-to-market (GTM) launch for a well-known Barcelona-based apparel brand, establishing the market-entry strategy, brand positioning, operating model, and scalable commercial infrastructure from the ground up. I directed cross-functional execution across startup operations, marketing, demand generation, channel strategy, distribution, budgeting, P&L ownership, advertising and promotion (A&P), and executive stakeholder management—aligning people, processes, technology, and resources to accelerate market adoption and revenue growth.
In parallel, I transformed the company’s Asia division by developing and executing an integrated GTM strategy focused on operational optimization, organizational alignment, customer and market expansion, and profitable growth. Serving as CEO, COO, and CMO, I led end-to-end business transformation, including strategic planning, business development, performance management, financial oversight, marketing operations, and team leadership. This experience demonstrates my ability to take brands from concept to commercialization, enter and scale new markets, optimize go-to-market performance, and lead global growth initiatives across the full business lifecycle.
Global Go-to-Market & International Production Executive
From Concept to Commercial Growth.
Global GTM & Strategic Operations Leader
Victoria’s Secret, integrating design, sourcing, procurement, manufacturing, quality assurance, compliance, and logistics across the U.S., China, and Italy to deliver premium products on time and at scale.
Appointed as Victoria’s Secret’s exclusive third-party Production Director for Milltex Group, Inc., leading end-to-end global go-to-market execution across product development, cross-functional planning, sourcing, procurement, production, quality assurance, compliance, and international logistics. Orchestrated complex cross-border operations among New York City, Columbus, China, and Italy, aligning design intent, vendor capabilities, production timelines, cost targets, and delivery requirements to support on-time product launches and brand standards.
As COO/CMO, connected creative vision with operational execution by integrating merchandising, supply chain, manufacturing, vendor management, and market delivery strategies. Directed stakeholder alignment, production optimization, risk mitigation, and performance management across a global partner network, ensuring scalable processes, consistent quality, efficient resource allocation, and seamless execution from concept through commercialization.
Licensing & Operations COO | Brand Expansion, Revenue Growth & Commercial Strategy
Bringing Brands to Market.
Go-to-Market Strategy Lead
Secured a high-value licensing partnership and transformed Nicole Miller’s brand platform into scalable, multi-category growth across retail and wholesale channels.
As Licensing & Operations COO, developed and presented the winning licensing proposal for Nicole Miller, securing the contract and establishing a new revenue-generating growth channel for the brand. Led the end-to-end licensing and go-to-market strategy across brand positioning, category expansion, product development, apparel operations, wholesale distribution, retail execution, vendor alignment, and commercial planning. Translated the Nicole Miller brand aesthetic into scalable fashion and lifestyle product opportunities aligned with consumer demand, market positioning, and channel strategy.
Directed cross-functional execution from concept and assortment planning through sourcing, production, merchandising, sales, distribution, and retail launch. Integrated licensing strategy with P&L oversight, revenue growth, margin optimization, operational infrastructure, partner management, and supply-chain coordination to support profitable expansion across retail and wholesale channels while protecting brand equity and ensuring consistent product quality and market execution.
Go-to-Market Strategy Consultant
Go-To-Market Brand CMO
Launching Brands. Driving Growth.
As the lead strategist, I helped a new luxury vacation villa company develop its business and marketing strategy, establish a distinctive brand, and create compelling content for its target audience. I guided the company from the planning stage through its market launch, helping position the villas competitively and build strong early demand.
Within just six months of launching, the company achieved occupancy rates of approximately 65–70%, demonstrating the effectiveness of the strategy, brand positioning, and marketing approach.
Turnaround GTM Brand Strategist
From Strategy to Sell-Through
For a farm-to-table company and a fashion brand that had experienced no sales during their first two years, I was brought in to rebrand each business, build strategic business and marketing plans, identify additional revenue streams, and lead their market launches. Both initiatives concluded with the complete sale of available inventory and a strategic roadmap designed to support continued growth for years to come.
Market Innovator
GTM Strategy That Delivers
Managed the visitor center’s development from initial concept through site selection, contract negotiations, partner and sponsor development, volunteer recruitment, equipment and technology procurement, furnishing, interior design, daily operations, and long-term business planning. The center has remained successful for more than 15 years.
Head of Go-to-Market Strategy
Technology Go-to-Market Director
Strategic Launches. Sustainable Growth.
As a SaaS technology and go-to-market leader, I researched, evaluated, and selected a new company-wide software system, presented the business case to the board, and secured approval for its purchase. I led the customization, training, and implementation process across every department, streamlining operations, reducing overhead and costs, and positioning the company for scalable, future-ready growth.
Chief Go-to-Market Officer
Creating Demand. Accelerating Growth.
Founded and developed Sykora Shared Space, a community-focused rental venue designed for remote workers, video bloggers, entrepreneurs, and professional gatherings. Led every aspect of the project—from concept development and project management to interior design, launch strategy, marketing, events, and collaboration with the building owner—transforming the idea into a profitable and distinctive community hub.