Strategy Alchemist
Fractional CMO and Strategic Marketing Consultant
Marketing Leadership that Delivers
With more than 25 years of executive leadership and marketing experience, I help organizations clarify their vision, strengthen their market position, and achieve sustainable revenue growth. As a Fractional CMO, Marketing Consultant, Advisor, and Coach, I provide the strategic direction and hands-on execution businesses need during expansion, transition, restructuring, or turnaround initiatives. My approach combines marketing strategy, business operations, brand development, customer acquisition, and measurable performance improvement.
As a Fractional CMO, I develop and implement comprehensive marketing strategies aligned with business objectives. Services include brand positioning, go-to-market strategy, marketing plans, customer acquisition, revenue-growth planning, digital marketing, SEO/SEM, content marketing, website development, media buying, campaign management, sales enablement, and marketing operations. I help organizations build scalable marketing systems that improve visibility, attract qualified prospects, strengthen customer engagement, and convert opportunities into revenue.
As a Marketing Advisor and Coach, I work directly with business owners, executive teams, boards, and emerging marketing leaders. I provide objective guidance on market expansion, business development, customer experience, competitive positioning, marketing technology, budget allocation, and strategic decision-making. Through executive coaching and practical mentorship, I help leaders prioritize initiatives, improve accountability, develop high-performing teams, and translate ideas into actionable marketing roadmaps.
Executive Strategy. Practical Execution.
Combining strategic imagination with operational rigor to turn brand differentiation into measurable market advantage and sustainable growth
My experience includes serving as an embedded Fractional CMO, COO, and CEO for organizations navigating growth, organizational change, operational inefficiency, and underperforming marketing programs. I diagnose fragmented execution, unclear positioning, inefficient processes, and missed revenue opportunities, then create practical solutions focused on process improvement, organizational alignment, performance management, and measurable business results. I have led teams and project contributors ranging from 2 to 25 people while fostering collaboration, accountability, motivation, and professional development.
I also bring a strong background in project management, stakeholder engagement, vendor management, budgeting, requirements gathering, implementation, KPI development, and continuous improvement. I translate executive vision into cross-functional initiatives, project plans, operating models, and day-to-day execution. My consulting business grew from four pre-launch clients to 350 clients, with 88% of clients acquired through referrals—demonstrating the value of trusted relationships, consistent results, and exceptional client service.
Whether you need an experienced Fractional CMO, strategic marketing consultant, marketing advisor, or executive coach, I can help build the strategy, structure, and momentum required for growth. From brand strategy and digital marketing to business transformation, sales enablement, marketing operations, and customer acquisition, I provide integrated solutions designed to improve visibility, strengthen market positioning, increase efficiency, and support long-term profitability.
Advertising, Media & Marketing Services • Apparel • Arts, Entertainment & Music • Automotive • B2B • B2C • Business Advisory • Community Associations & Municipal Services • Creative Services • Fashion & Merchandising • Finance & Insurance • Food Services & Agriculture Producers • Healthcare, Wellness & Managed Care • Hospitality & Resorts • Luxury Market • Nonprofits & Marine Mammal Conservation • Professional Services • Real Estate & Brokerages • Retail, Wholesale, & Consumer Products • Small Business • Startups & Venture-Backed • Technology & SaaS • Tourism
Strategic Guidance. Confident Growth.
I help startups, growing companies, and established organizations turn complex business goals into clear marketing strategies, differentiated brands, and measurable results. As a Fractional CMO and marketing advisor, I combine brand strategy, creative direction, go-to-market planning, marketing operations, and hands-on execution.
My experience spans tourism and hospitality, real estate, healthcare, private communities, advertising, food service, and professional services. I build brand positioning, customer-focused messaging, campaign strategies, operating models, marketing roadmaps, budgets, KPIs, and cross-functional workflows that connect marketing activity to business performance.
Strategic Marketing Leadership that Drives Growth
Selected Success Stories
Business Transformation: Helped turn around a struggling food producer by creating a new business and marketing strategy, streamlining operations, launching new revenue opportunities, and selling out aging inventory within three months of the new brand launch.
Enterprise Operations: At Hot Springs Village POA, led technology evaluations, stakeholder workshops, business cases, and major procurements ranging from $250,000 to $750,000 while managing a $500,000 marketing budget.
Tourism & Hospitality: Launched The Reunion Resort Villas with a $50,000 budget, leading research, partnerships, creative development, sales materials, events, signage, and communications. The property reached its occupancy goal within six months.
Real Estate: Led marketing for RE/MAX of Hot Springs Village for 10 years, strengthening brand visibility, market share, and revenue through integrated campaigns, PR, events, listings, and new vacation rental and home-flipping divisions.
Healthcare: Partnered with WellCare’s Head of Marketing on national campaigns, direct-mail programs ranging from $250,000 to $1 million, field training, and a centralized marketing asset portal that improved campaign consistency.
Core Expertise
Brand Strategy & Brand Positioning
Budget management, P&L, forecasting, and vendor negotiations
Business Operations Strategy, Management & Advisory
Campaign Development and Integrated Marketing
Change Management, Transformation, & Technology Implementation
Chief Marketing Officer Advisory
Content Marketing & Influencer Management
Creative Strategy & Direction
Customer Acquisition and Retention
Digital Marketing, SEO/SEM & Paid Media
Executive Communications & Public Relations
Fractional CEO, CMO, & COO Leadership
Go-to-Market Strategy and Execution
Integrated Marketing Campaigns & Governance
KPI Development, Analytics, Reporting, and Performance Optimization
Lead Generation, Conversion, CRM Strategy, & Optimization
Marketing Strategy, Leadership, Coaching & Advisory
Marketing Automation, Strategic Planning & Execution
Marketing Operations, Process Improvement, Workflow Design, & Scalability
Marketing Technology and Responsible AI Adoption
Product, Service, and Division Roadmaps
Project, Program, & Portfolio Management
Resource Allocation & Capacity Planning
Sponsorships & Fundraising
Turnaround & Restructuring
Vendor, Agency, & Cross-Functional Leadership
Whether you need to launch a brand, clarify your market position, modernize marketing operations, or build a scalable growth plan, I bring the strategic perspective, creative leadership, and operational discipline to move initiatives from vision to execution.