Dannet Botkin: The Strategic Force Helping Small Businesses Compete Like Industry Giants
Dannet Botkin, founder and CEO of Designs Group Consulting (DGC), leverages over 30 years of cross-industry experience—from fashion and finance to healthcare and technology—to give small businesses the strategic guidance typically reserved for large corporations. Frustrated by agencies that sold services without educating clients, she launched DGC in 2015 to provide holistic consulting and execution across branding, marketing, web and graphic design, social media, video, virtual marketing teams, startup and turnaround consulting, digital audits, and training, prioritizing personalized, measurable strategies that transform operations and customer engagement.
Known as “the fixer,” Dannet emphasizes practical, people-centered marketing and the responsible use of technology and AI, tailoring solutions based on deep business assessments and delivering demonstrable results—such as dramatically growing social followings and creating new revenue streams for clients. DGC also gives back through donated services and sponsored pricing for nonprofits and qualifying local businesses, while Dannet’s leadership values balance, continuous learning, and empowering teams.