BUILDING BRANDS THAT MOVE MARKETS.
Strategy is my lifeblood.
Branding is my métier.
Technology is my power.
Growth is my forte.
Success is my philosophy.
Strategy & Business Transformation Leader
Dannet Botkin
DANNET BOTKIN
I Turn Strategy Into Measurable Growth
I’m Dannet Botkin, a business, marketing, and operations consultant who helps organizations turn complex challenges into clear strategies and measurable results.
With extensive experience across diverse industries, I specialize in business growth, market expansion, marketing operations, project execution, operational improvement, turnaround consulting, and technology-enabled transformation. I take a practical, results-driven approach to helping organizations strengthen performance and build sustainable competitive advantage.
From developing go-to-market strategies and optimizing processes to guiding AI adoption and digital transformation, I connect big-picture vision with hands-on execution. My work helps businesses increase revenue, engage customers, reduce costs, improve efficiency, and position themselves for long-term success.
Whether your organization is navigating change, pursuing growth, or seeking to operate more effectively, I provide the clarity, strategy, and leadership needed to move forward with confidence.
Strategic insight. Practical execution. Measurable impact.
Strategic Thinker • Culturally Attuned • GTM Strategist • 15-Year CMO • Storyteller • Collaborative Leader • Expert PMP-Certified Project Manager • 20-Year COO • Business & Marketing Consultant
Your Newest Asset.
Master Strategist
Bringing 33 years of expert experience and leveraging continuously evolving, cutting-edge technology.
If you’re seeking a Business Strategist, Growth Consultant, Go-to-Market Expert, PMP-certified Project Manager, Operations Leader, or executive-level advisor, I bring the cross-functional expertise to help organizations move from strategy to execution—and from complexity to measurable results.
As a business strategist and consultant, I help organizations clarify their direction, identify opportunities, strengthen operations, manage change, and build practical strategies for sustainable growth. I specialize in go-to-market strategy, business transformation, turnaround consulting, project leadership, operational improvement, procurement, contract negotiation, and end-to-end execution.
I align executives, teams, stakeholders, vendors, affiliates, and strategic partners around shared goals. Whether I’m developing a growth strategy, launching an initiative, managing a complex project, optimizing operations, or guiding an organization through change, I move seamlessly between high-level strategic planning and hands-on implementation.
As a PMP-certified project manager, I bring structure, accountability, and disciplined execution to complex, cross-functional initiatives. I pair strategic vision with financial planning, budgeting, resource management, risk mitigation, process improvement, and performance measurement. I’m equally comfortable advising at the CEO, COO, or CMO level and working directly with teams to ensure plans become results.
My expertise includes:
Business strategy, growth planning, and organizational transformation
Go-to-market strategy, market expansion, and launch execution
Project, program, and change management
Operational strategy, process improvement, and turnaround consulting
Procurement, vendor management, sourcing, and global negotiations
Product development, production, marketing, merchandising, wholesale, and distribution
Import/export management and supply chain coordination
E-commerce, technology sourcing, and digital transformation
Brand architecture, communications, marketing, public relations, and stakeholder engagement
Budgeting, financial planning, resource allocation, and performance optimization
Cross-functional team leadership, mentorship, and executive-level strategic advising
I’ve led and advised organizations across tourism and hospitality, real estate and finance, healthcare and manufacturing, professional services and insurance, technology and e-commerce, construction and textiles, research and development, consumer and capital goods, education and coaching, agriculture, wellness and spas, automotive, import/export, and many other industries.
I bring a practical, business-first perspective to every engagement. I understand how to evaluate the big picture, identify what matters most, develop a clear path forward, and lead the execution required to deliver meaningful results.
Name the industry, challenge, or opportunity—I bring the strategy, structure, and leadership to help move it forward.
Technical Proficiencies
Marketing, CRM & Analytics: HubSpot | Salesforce | Freshworks | Google Analytics | GA4 | Google Ads | AdRoll | Mailchimp | Constant Contact | Marketing Automation & Communications: Hootsuite | Loomly | Sendible | LinkedIn | Meta | YouTube | TikTok Shop | Zoom | Slack | Microsoft Teams
Project Management & Collaboration: Monday.com | Asana | Basecamp | MyHours | JotForm | Zapier | Loom | Microsoft Office Expert | Google Workspace | Excel Expert | PowerPoint Expert | SharePoint
Web, E-Commerce & Digital: WordPress | Shopify | Squarespace | GoDaddy Website Builder | Canva | Stripe | Square | Amazon Seller | Walmart Seller
AI & Emerging Technology: ChatGPT | OpenAI Tools | Claude | Microsoft Copilot | Grammarly | Kive.ai | Sintra.ai | Zeely.ai
Enterprise & Marketing Operations: Marketing Asset Management | Digital Asset Management (DAM) Systems | Enterprise Software Evaluation | Campaign Governance | Process Design.
Awards, Recognition, & Boards
Board President, Hot Springs Village Economic Alliance | 2026
Top 3 Best Business Owner, HSV Voice Reader’s Choice Awards | 2026
Best Business of the Year, Hot Springs Village Area Chamber | 2025
Best Artist, Hot Springs Village Voice Reader’s Choice Awards | 2020–2026
Top Executive, Marquis Who’s Who | 2022–2024
Entrepreneur of the Year, Hot Springs Village Chamber | 2016
Send me a note
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"You are the BEST, and we are SO THANKFUL to have you as an AMAZING PARTNER!"
Bill Ross, Reunion Resort Villas & Renaissance Custom Homes
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"Dannet's smile during high-pressure tenuous situations helps to keep project cross-functional teams motivated and all on task. She goes above and beyond to accomplish goals and is highly skilled in all aspects of business marketing operations."
William Brom, WellCare
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"Dannet Botkin and her company, Designs Group Consulting, are a game changer for small business."
Kurt Hugaboom, Village Villas Vacation Rentals
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"Dannet is an excellent partner. She is a true professional and great at her craft. She understands the needs of small business & how to help them grow. Her work is above expectations. her communication is always timely & professional. I highly recommend her."
Eddie Marz, ASBTDC
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“I have been working with DGC since it opened in 2015 - best decision I ever made. Dannet and her Team are so talented."
Clara Nicolosi, Broker/Owner RE/MAX of Hot Springs Village
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"Dannet and DGC did a fantastic job of branding and marketing our new businesses. And her logo designs for my two restaurants - the Beehive and Xplore were perfect., exactly what we wanted."
Greg Jones, Beehive Neighborhood Hangout & Xplore Lakeside
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Dannet Botkin’s launch of Guilio to the USA Market made an unknown European men’s clothing line KNOWN. She was not just the C.E.O. of the USA Division of Grutex (Guilio) and Brand Director; Dannet was my go-to problem-solving global marketing and distribution guru with incredible business acumen.”
Andrew Veneto, NYC Apparel Sales Representative
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" Dannet Botkin as our brand manager/operations manager/marketing liaison through the brand Skrapper. She has proven herself time and time again to be a savvy business person with integrity. She not only understands diplomacy but also business practicality, even under the most sensitive situations. We at Black Dog 8 recommend her highly to any company that may need an all encompassing expert."
Kati Liu, Partner Black Dog 8 Showroom
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"Dannet Botkin was one of the most efficient, reliable, effective, creative, and successful people Milltex ever employed. Her business strategies and expert brand marketing skills are extremely impressive, and she understands ALL aspects of business, which is a very uncommon quality.”
Georges Abdelnour, owner of Milltex Group, Inc.
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"Dannet's attention to detail and commitment" to quality truly stood out. We’ve already recommended them to others."
HSV Animal Welfare League
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“I have never worked with a more talented, capable, or creative person than Dannet Botkin. She is a take-charge person who can take on multiple projects, present and implement marketing strategies and plans that result in a substantial increase in profits, and whose enthusiasm is contagious. She was not only an incredible boss, but she was also an extraordinary mentor to me.”
Nicolas Audan, Milltex Group, Inc.
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"Every detail was thoughtfully executed. We're thrilled with the outcome."
Shawn Futch, Big Red Realty
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“I met Dannet when she joined the Counterparty Risk Department of ING Barings. Her ability to solve problems and to excel in everything she undertook was amazing. She was not only a team player, but her enthusiasm also brought life back into our office at ING.”
Virginie Kolesnikov, Director, Citigroup Alternative Investments
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“Dannet and her staff are great. Their marketing programs are outstanding, and their service is great.”
Ray Clem, REALTOR with RE/MAX of Hot Springs Village
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"Creative, reliable, and genuinely passionate about what she does.""
Audrey Finland, The Entertainment Foundation