Marketing Strategy, Media Buying & Public Relations

DGC Marketing - 800x320Be Strategic. A great strategy combines all marketing and public relations goals into a comprehensive one-to-three year plan, developed from market research with a focus on what’s necessary to achieve maximum profit and exposure… Let DGC build a plan that’s right for you.

Target your customers by advertising in a variety of venues including digital, newspaper, radio and social media. Hire DGC to create your marketing collateral and negotiate media buys for your business.

Build a public relations strategy.  Designs Group Consulting has a great copy writing team as well as local and national press contacts. Contact us to help market your company.

Employ DGC to formulate your marketing strategy! From digital marketing to responsive website design, SEO/SEM, social media, content management, branded materials and advertising buys … let us help!

Logo and Material Design

DGC Logo Material - 800x320Be Branded: A logo is a pleasing, professional representation of your brand that helps your customers recognize your business. Think McDonald’s Golden Arches or Nike’s Swish. Great logos look as good on a business card as on a web page or a billboard. Great print materials are a necessity in business, providing an emotional connection with your customers. Let DGC create branded materials including logos, brochures, business cards, print ads, flyers and more, accurately branding your business for success. Email or call 501-209-2806!

Social Media – Be Found and Shared

DGC Social Media - 800x320Social media isn’t quite universal but it’s close. In fact, more than half of consumers say social media plays almost as large a role in purchasing decisions as does TV, and they think more highly of a business after seeing positive comments, branding or praise online. You may have the best product in the world but if potential customers can’t find you online, you won’t be able to reach them. Let DGC’s SEO experts provide a roadway for search engines to bring potential customers to your website and socially share your message with content designed to build your brand. Email or call 501-209-2806!

Designs Group Consulting

DGC is an Arkansas-based marketing firm. As brand builders, storytellers, designers and operational gurus, we combine public relations, advertising, materials, technology, digital marketing and strategic planning to help companies leap forward.

Let us create the right brand story, or positioning, for your company and then share it through all available channels—print, digital, paid, social and operational. From logo creation to strategic planning, production and implementation Designs Group Consulting is your accompaniment to dare greatly.

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Websites are a vital marketing medium for every company… an absolute must have today!

Five key guidelines to follow when creating a new website:

  • Consistent branded layout
  • Easy-to-update content manager
  • Right mix of copy, photography and videos
  • Responsive design (works well on tablets, desktops and phones)
  • Social media links

Since your website will often serve as your first impression, (people usually search the Internet first to find products, businesses, services, etc.), spend the time and monies to make it great!

Logo, Tagline, Slogan & Icon

Branding Steps:

  1. Logo
  2. Tagline
  3. Slogans
  4. Icons

Some key starting steps to branding your company include creating the right logo, tagline, slogans and icons.

Logos should visually represent a company and create an unconscious emotional attachment.

Taglines should sum up your company tone and premise while reinforcing and strengthening the brand. These dramatic catchphrases attract attention, express value, make a statement and fortify memory. A tagline should be consistently utilized alongside a logo during the lifetime of the brand.

Slogans are generally used in product advertising and should match your brand and logo, make an impact, be honest and set your product or service apart from competitors. A company should only have one tagline but it may have many slogans – one per product or service. Slogan check list:

  • Identification
  • Memorable
  • Beneficial
  • Differential

Icons are visual representations of your company’s products and services. Icons should be used in conjunction with slogans in digital advertising and social media campaigns to reinforce product or service identification.