Website Tip by Designs Group Consulting

Website Tip…

Is your website responsive? That means it resizes to fit any device, including desktop, smart phone, tablet, TV or watch; it’s a fluid design. If not, it is past time to update your site! You risk your search engine ranking if you do not have a responsive site, and more importantly, you will lose prospects and possibly clients!

Need help? Call DGC 501-209-2806.

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Marketing Portals

Creating a Marketing Portal is an efficient and effective way for multi-location businesses to manage marketing materials via the web.

High resolution jpegs, PDFs, giffs, pngs, copy, pictures and logos can be downloaded by staff from anywhere.

Portals with shopping carts allow customization for sales staff or vendors. For example, a branded flyer template can be created with variable fields that allow logo and contact insertion as well as a choice of copy options via a preset drop down menu. It only requires a few clicks to customize a corporate branded material and purchase the PDF. Options for printing may also be added to the shopping cart and  managed by a third party printing vendor. Bulk printing helps to reduce costs so be sure to negotiate with the right printer and set protocols to insure that the print schedule combines as many orders as possible for the best bulk rates. Overall Marketing Portals are a secure way to share and distribute branded materials.

Below are screen shot examples of a Marketing Portal the HSV POA Marketing Department is currently developing. This portal will be used as ‘the POA library of branded materials’ and shared across departmental staff.

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Signage

Creating the right signage can be tricky – font size and color, background color, material, usage of reflective lettering or not, all of the while maintaining brand identity requires extreme patience and attention to detail.

In partnership with Seiz Signs, the Marketing Department for Hot Springs Village created signage including all of the list below and much more:

  • Grove Park
  • Green Market and Artisan Market
  • Chef’s Table
  • Rock Porch Sessions
  • Ouachita Rod & Gun Club
  • Rhythm Jams
  • Basecamp
  • Way finding (Directional) Signage
  • Bicycle Friendly
  • Arkansas State Laws
  • Trailhead
  • Wildflower

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Digital Marketing

When I first arrived to HSV POA as the Marketing Manager, the community website had over 5,000 pages and the look was far from professional; no concrete brand… a jumbled mess! I created and implemented a new website: HSVpoa.org. The website is currently updated to be in-brand while insuring the navigation remains easy and content concise.

Mini websites (aka microsites) are also great for products and services such as the Ouachita Sports Trail (PlayOST), Basecamp (an outdoor adventure group) or the Ouachita Rod & Gun Club.   I currently oversee and manage several sites like these below:

VisitHSV.com

Welcome2HSV.com

BasecampAR.com

OuachitaRodGun.com

PlayOST.com

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