Do’s and Don’ts: Call-to-Action Buttons


You’ve probably heard of Call-to-Action buttons but may be curious about how they work and what they are… Here’s a breakdown: A call to action “CTA” refers to any message designed to prompt a response or encourage a sale. Sounds easy, right? But how you do can make a big difference in the outcome? Here are some tips to help you set up effective Call-to-Action (CTA) buttons that get results: 

  • DO use valuable and actionable copy, such as “Download Now,” “Get Your Free Trial,” “Speak to an Expert,” or “Buy Now.”
  • DON’T hide your CTAs where no one can see them.
  • DO place your CTAs above and below the fold and within the visitor’s “eye path.”
  • DON’T use the same or similar colors in your CTAs as the page’s background color.
  • DO use bold, contrasting colors in your CTAs so they don’t blend in with the page.
  • DON’T use super tiny CTAs that no one will notice.
  • DO make them big and bold.
  • DON’T make the design of your CTAs look flat.
  • DO make them look “clickable” and button-like by adding bevels, shadows and hover effects.
  • DON’T use CTAs that don’t flow with the rest of the messages on the page.
  • DO use CTAs that relate to the content on the existing page or align with the buyer’s interests and needs.
  • DON’T be too wordy.
  • DO make sure CTAs are clear, simple and uncluttered.

Now that you’ve learned some of the most important CTA best and worst practices, are you ready to get started?

Call DGC Designs today for a free website evaluation: 501-204-4598. http://www.DesignsGroupConsulting.com