Logo, Tagline, Slogan & Icon

Branding Steps:

  1. Logo
  2. Tagline
  3. Slogans
  4. Icons

Some key starting steps to branding your company include creating the right logo, tagline, slogans and icons.

Logos should visually represent a company and create an unconscious emotional attachment.

Taglines should sum up your company tone and premise while reinforcing and strengthening the brand. These dramatic catchphrases attract attention, express value, make a statement and fortify memory. A tagline should be consistently utilized alongside a logo during the lifetime of the brand.

Slogans are generally used in product advertising and should match your brand and logo, make an impact, be honest and set your product or service apart from competitors. A company should only have one tagline but it may have many slogans – one per product or service. Slogan check list:

  • Identification
  • Memorable
  • Beneficial
  • Differential

Icons are visual representations of your company’s products and services. Icons should be used in conjunction with slogans in digital advertising and social media campaigns to reinforce product or service identification.