Creating the right logo is the first step in launching a brand.
If your company offers various products, programs or services and/or supports numerous internal departments each may also need its own logo. When creating a “Brand Family” I recommend staying within the color palette of your original company logo but if you have to deviate from the palette make sure to maintain the brand look and feel.
If your logo did not hit the mark and/or needs updating, revitalize it and then seize the opportunity to re-launch with a full marketing and public relations campaign.
Below are some logos created recently by the Marketing Department team for Hot Springs Village.