Social Media & Branding

It is extremely important to have a social media strategy for any business today. Currently, I oversee 30+ Facebook pages along with Instagram (brand new), Pinterest, Vimeo, Flickr and Twitter for Hot Springs Village.

The HSV Marketing Department has formulated a strategy to use social media to promote the community as a whole as well as each of its individual products.

We have also re-designed all Facebook covers and profiles so that each product has its own brand identity; (consistency for each brand is key, something the Community struggled with understanding for a bit, but now each product has its own materials, logo, colors, fonts and look – its own brand).

HSVBRANDBook2415YANG_Page_03

 

 

 

 

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