Point-of-Purchase (POP) Advertising

When employed by Thomson-Leeds as an Advertising Account Executive, I was able to work with clients from idea creation to designing, production and distribution. One of my favorite projects was creating a Sales Rep Tool for Hunter Douglas…. the instruction book we created to company the hands-on display was a ‘How To Flip Book’ with me as the model… blush!

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Thomson-Leeds Company Inc., New York, NY, 1998-2001

Advertising Account Executive

Solely managed custom point of purchase display creation accounts from sales to design, creative, production and distribution for prestigious companies, such as Nintendo, Hunter Douglas, Warner Brothers, Coca Cola and more.

  • Increased sales by 25% for Hunter Douglas through window advertising and point-of-purchase displays over the course of 6 projects.
  • Increased Thomson-Leeds’ revenue by 10% after developing a business plan and launching a new promotional product division with an online store.

POPDouglas

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