WellCare Headquarters, Tampa, FL, 2010-2011
Marketing Program Development Specialist
Assisted with department development, planning and tracking, lead management, advertising creation and trafficking, media negotiations and budgeting, procurement, reporting, and assistance in communications and public relations.
- Generated material for direct mail campaigns, print ads, brochures, flyers, personalized sales team tools, program presentations, digital marketing efforts, and promotional items.
- Increased sales by launching a web-based marketing portal that increased material access for the sales team and by creating an event point-of-sale store.