Capricious LLC, (DBA Giulio), Westwood, NJ & Barcelona, Spain, 2007-2011
Executive Director & Giulio Barcelona USA CEO
Launched and directed the U.S. Division of a Spanish company managing all initial staffing, operational procedure creation, ongoing operations, marketing, branding, strategic planning and business plan writing, as well as public relations, media buying, accounting, and communications. Assisted the parent company on-location in Barcelona to streamline operations and increase product development and design, as well as worldwide marketing and public relations. Oversaw all planning, logistics, and operations for international marketing events.
- Generated over $500,00 in sales within 1 year of launching the U.S. division.
- Revitalized an established brand for the U.S. and Asian markets, thus expanding product sales on an international scale.