It is vital to implement E-Mail marketing and it is very cost effective. The success is in the details – carefully plan the time, date and number of emails to send. Limit E-Mails to once or twice a month, and, keep content interesting and informative.
Design your email template with a strong brand identity and use it consistently.
Do not always be selling, instead share fun stories, company news, and consider consider offering a coupon or thank you discount for your customers; the key is to make each email valuable so that you expand the open rates and minimize the unsubscribes.