2012

2012 Marketing Accomplishments for Hot Springs Village 

  • Created and launched a CRM (Client Relationship Manager) Lead Database.
  • More than doubled leads (consent-to-contacts) compared to 2011.
  • Created and launched 17 marketing websites.
  • Created a brand (image, colors, overall consistent look, slogan).
  • Created and opened the West Gate Visitor Center.
  • Maximized advertising dollars with key negotiated cross-medium buys (print, rack cards, guides, banner ads, flyers, emails, direct mail and more) and adding in editorial / media visits.
  • Attended and added trade shows into the marketing mix (expanded in 2013).
  • New events: Triathlon, British Car, Flash Mob, DeSoto Club Grand Opening, two Real Estate Open Houses, Triathlon, Zombie Run & Trail Tour, and Motorcycle & Scooter Show.
  • Launched department (did not exist when I arrived), and planned strategy for 2012 and 2013 as well as created marketing reporting system and budget.
  • Manager of HSVPOA.org revamp team.
  • POA liaison for the Chamber of Commerce and Board of REALTORS.
  • Created materials in brand: Rack cards, flyers, guides, print ads, banner ads, direct mailers, e-mails and more (expanded in 2013 with facility guide).

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